FarmersPhilipsVision ExpressLenscraftersCoca-Cola/ParleXoriantICCTieconEducationMore...Download Resume (pdf)
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Twenty years experience in senior management at major corporations and three startups. Managed initiatives for mega brands like FARMERS INSURANCE, PHILIPS ELECTRONICS, VISION-EXPRESS, LENSCRAFTERS AND COCA-COLA / PARLE BEVERAGES, COLGATE-PALMOLIVE in USA, Canada, India, Australia, UK, and Belgium. |
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Directed all consumer direct strategies for 12 new product & brand launches; Supervised 14 Advertising Agencies in 6 countries; Directed 64 Television and 22 radio ads, 300 print email and direct mail ads, and four 1 hour TV infomercials; Created the strategy and launch of B2B and B2C websites, Employee portal, Agency dashboard and www.Farmers.com; Directed online search engine marketing (SEO, SEM); Supervised 64 member multi-cultural & cross-functional teams; Appeared as Media Spokesman on 23 TV, print & radio interviews.
Directed corporate strategy, ventures and alliances; Evaluated 212 diverse companies, resulting in 35 alliances. MBA (University of Cincinnati). MS (Northwestern University). |
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